How To Create A Powerful Vision & Brand Using A Message Map In 5 Steps

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The “message map” gave me a simple way to communicate that pitch to those collaborating with me. Humans are visual creatures, and being able to see something mapped out will speak to someone better than a long-winded explanation or page full of words. The key point of a message map is that it can visually or verbally get your point across within 15-30 seconds.

Five Suggestions To Reduce The Anxiety & Resentment Around Fraternity Secrets & Rituals

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Without going full crazy and suggesting that our ritual be made public then, I am listing below some ideas that our Fraternity’s leadership and chapters of our fraternity could take to heart as ways to reduce the mystery (and the resulting public anxiety/resentment) around our fraternity in a way that would help more members and the general public understand what we are about – and how beautiful it all is.

What Gets Measured Gets Managed: Those Years I Managed Teen Lifeguards

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It was my third or fourth day as a lifeguard, my tan was hitting its stride, and I came to the final stop in my rotation around the pool before I could take a break out of the sun. I … Continued

Student Choice: A New Era of Fraternity Accreditation. Think “Cultural Credits”

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While a student at Stetson University I was expected to complete a certain number of “Cultural Credits” to graduate. These credits were awarded for attending any number of programs or events within a week, including speakers or visiting a local … Continued

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