If someone were to tell you about “Fraternity: An Inside Look at a Year of College Boys Becoming Men” the newest book by investigative journalist Alexandra Robbins, they may explain it the way a friend described it to me: “It’s … Continued
According to Jean Twenge, author of “iGen,” the current and rising generation of college students are sadder, lonelier, and more likely to commit suicide than any previous generation. That is not to play down the exceptional qualities of modern young … Continued
While President of my chapter at Stetson University I was called in to a meeting to help determine the winners of the annual awards doled out by our Student Affairs professionals. Stetson staff from a variety of offices, perhaps even … Continued
The “message map” gave me a simple way to communicate that pitch to those collaborating with me. Humans are visual creatures, and being able to see something mapped out will speak to someone better than a long-winded explanation or page full of words. The key point of a message map is that it can visually or verbally get your point across within 15-30 seconds.
“Bigger is better” is an occasionally destructive mindset plaguing the American people. We imagine that the most popular politicians, rappers, or food chains produce the best content, but that is too far from the truth. No one considers McDonald’s the … Continued