How A Fraternity All About Pizza Can Change The World: The Message Map

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The “message map” gave me a simple way to communicate that pitch to those collaborating with me. Humans are visual creatures, and being able to see something mapped out will speak to someone better than a long-winded explanation or page full of words. The key point of a message map is that it can visually or verbally get your point across within 15-30 seconds.

Exercise: Reforming A Typical Fraternity/Sorority “Standards of Excellence” Checklist

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In all honesty, I’d rather they scrap all of this (and any “Fraternity/Sorority of the Year” award), require that a chapter abide by all university policies for all student organizations, and then advise each chapter in submitting whatever packet they need to submit to their national/international organization. 

Completing 2 packets in a year is silly, and one of the BEST FRATERNITY/SORORITY ADVISERS I KNOW uses/used the above method. Have a great weekend!

Create More Little Local Rituals

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I was at The Ohio State University working to re-establish a chapter of my fraternity in the spring of 2012. It was an interesting recruitment campaign as it was one of the rare instances where our entire team of five worked together to set up one chapter.

In our 2nd or 3rd week of the campaign, Woody Woodcock from Phired Up visited to offer coaching support to our team. Our recruiters were trained in part by Woody and his colleagues, and we had built a fraternal bond with one another over the course of our fall term – Phired Up staff would visit twice during each of our expansion campaigns.

Woody noticed some disorganization and distractions among the members of our team, so one evening he asked us to meet in one of our temporary apartments. We entered into a dark room, the only light coming from candles set on a table in the shape of our letters. The six of us stood around the table while Woody spoke. Some of what he said was written on a piece of paper, some of it may have been improvised, but the purpose of it was to reconnect us to why we were setting up a new chapter and the bond we all shared as fraternity men.