The “message map” gave me a simple way to communicate that pitch to those collaborating with me. Humans are visual creatures, and being able to see something mapped out will speak to someone better than a long-winded explanation or page full of words. The key point of a message map is that it can visually or verbally get your point across within 15-30 seconds.
“Bigger is better” is an occasionally destructive mindset plaguing the American people. We imagine that the most popular politicians, rappers, or food chains produce the best content, but that is too far from the truth. No one considers McDonald’s the … Continued
potential members need to be able to envision themselves as a part of your fraternity, and that’s easier to do when they know exactly what your fraternity is about.
It was my third or fourth day as a lifeguard, my tan was hitting its stride, and I came to the final stop in my rotation around the pool before I could take a break out of the sun. I … Continued
I spent six years working in fraternity expansion – the process by which fraternity staff members establish new chapters at a campus – and we led the field for much of that time.
0.4% of applicants to open a Chick-Fil-A restaurant are accepted by the chain. More than 20,000 people apply annually, and the Chick-Fil-A headquarters selects just 75-80. That is a crazy level of selectivity, but it’s worth it.
Delta Sigma Phi is a national fraternity with 6,000+ undergraduate members at 110+ institutions and was founded by fewer than a dozen teenagers at the City College of New York on this day in 1899. Neat! At the time the … Continued