Over the course of five minutes I went from business hopeful to business applicant. Then, within 36 hours of filing, I was approved by the state of Indiana to do business. Compare that to my time working for a fraternity: … Continued
The “message map” gave me a simple way to communicate that pitch to those collaborating with me. Humans are visual creatures, and being able to see something mapped out will speak to someone better than a long-winded explanation or page full of words. The key point of a message map is that it can visually or verbally get your point across within 15-30 seconds.
“Bigger is better” is an occasionally destructive mindset plaguing the American people. We imagine that the most popular politicians, rappers, or food chains produce the best content, but that is too far from the truth. No one considers McDonald’s the … Continued