Video Games: 4 Ways They Can Aid in Recruitment – Virtual or Not
Video games are a mainstream, social experience. They should be considered an essential asset to fraternity recruitment, virtual or not.
Growth Is Fickle. Get Good At It.
“Bigger is better” is an occasionally destructive mindset plaguing the American people. We imagine that the most popular politicians, rappers, or food chains produce the best content, but that is too far from the truth. No one considers McDonald’s the … Continued
The Right People and Vision Are Better Than Trophies, A House, or Alcohol for Fraternity Recruitment.
potential members need to be able to envision themselves as a part of your fraternity, and that’s easier to do when they know exactly what your fraternity is about.
What Makes A Fraternity Expansion Successful? 3 Indicators Of Success & 3 Fads
I spent six years working in fraternity expansion – the process by which fraternity staff members establish new chapters at a campus – and we led the field for much of that time.
Greek Life Is Recruiting For Manpower, Not Character Or Talent.
0.4% of applicants to open a Chick-Fil-A restaurant are accepted by the chain. More than 20,000 people apply annually, and the Chick-Fil-A headquarters selects just 75-80. That is a crazy level of selectivity, but it’s worth it. Chick-Fil-A stores outperform competitor … Continued
Why “Big Brothers” Should Lead New Member Orientation
Reveal ceremonies, paddles, nicknames and pairings: Those are the things people most often search for when they type any combination of “fraternity” and “big brother” into a Google search. These relationships should be more than that.